Sales presentation of a luxury apartment in the center of Warsaw
CLIENT OVERVIEW
Lukanova Construction specializes in acquiring, renovating, and selling buildings in prime locations, with interesting historical backgrounds or artistic value. The company prioritizes safety, high-quality materials, and eco-friendly solutions in its projects. The Lukanova Construction brand is known for its commitment to quality, elegance, and professionalism.
AIMS OF THE PROJECT
1.
Create a visually appealing sales presentations that aligns with the company values.
2.
Present sales offers in a user-friendly manner that provides easy and effortless access to all key information.
3.
Create a presentation which includes all key information and is interesting at all times for users.
DESIGN PROCESS
After identifying the client’s needs and the character of the project, I started reviewing websites and sales offers from other companies that specialize in selling luxury apartments. The key features that dominate such projects are simple, elegant design and a minimalist color palette.
GRID
COLORS
#FFFCFA
#AC9483
#907969
TYPOGRAPHY
DESKTOP
DESKTOP
H1
96px
H2
48px
H3
40px
H4
24px
PARAGRAPH
24px
For the project, I used the elegant Cinzel Decorative, designed by Natanael Gama and inspired by classical Roman typography. Thanks to its high legibility and decorative letterforms, the font perfectly fits the character of the project, reflecting the luxury and elegance of the presented apartments.
Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative Cinzel Decorative
FINAL DESIGN
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